얼마 전, 세계 최대 온라인 동영상 스트리밍 서비스 업체인 넷플릭스가 국내 서비스를 시작했죠? 이번에 넷플릭스가 사업을 확장한 국가로는 우리나라 외에도 130여개국이 넘는 수많은 국가가 있는데요. 과연 신흥 시장에서도 이전의 위세를 이어갈 수 있을지, 다음 칼럼을 읽으며 한번 생각해볼까요?
World War Netflix
Netflix’s next bet-the-company strategy shift is to become the first global TV network. It made a big splash earlier this month by announcing that its Web video subtitle / subscription service had surged into more than 130 countries at once, in an expanded number of languages.
Netflix also may be ready to take on the world, but much of the world isn't necessarily ready for Netflix. Internet connections have generally been affordable, zippy and reliable in countries where Netflix first branched in / out, like Spain, Norway, Germany and Australia, but Web access and business models are less of a sure thing in new markets. In India, where Netflix just opened its doors, people love online video but have been reluctant / relevant to pay for it, and fewer than one in five people use the Internet.
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